3posts
LLMs are genuinely useful for survey design. They are actively dangerous for survey measurement. The industry is conflating the two, and the methodological literature has already mapped the failure.
Psychographic segmentation groups consumers by attitudes, values, interests, lifestyles, and motivations, not by age or income. Here's what it actually is, where most implementations go wrong, and how to build segments that convert.
A ten-dimension primary research analysis of how 212 million American gamers actually discover, evaluate, buy, and brand-commit. Every assumption the industry runs on is either partially wrong or dangerously incomplete.