Tag

AI Bias

2posts

LLM survey design vs measurement diagram

Sep 26, 202614 min

Your LLM Can Draft a Survey. It Cannot Measure Anything.

LLMs are genuinely useful for survey design. They are actively dangerous for survey measurement. The industry is conflating the two, and the methodological literature has already mapped the failure.

AI Agents AI Bias

Split AI face representing cultural bias in artificial intelligence market research

Sep 6, 20268 min

The AI Bias Problem in Market Research Nobody Is Talking About

All major AI models are trained on Western, English-language internet text. When brands use them to simulate consumer sentiment in India, Southeast Asia, or Africa, they get back a Westernized approximation — not actual local consumer behaviour. Here's what the research shows and what to do about it.

AI Bias AI Safety