4posts
A synthesis of eight global studies across 47 countries and 100,000+ respondents reveals a paradox: the people who trust AI most are not in the markets enterprises expect, the employees using AI most are invisible to leadership, and the groups most skeptical are the youngest, heaviest users. The data changes how you should think about AI adoption strategy.
Synthetic respondents can simulate what consumers know about your brand. They cannot simulate what your campaign just changed. That distinction is not a detail — it is the entire measurement.
Anthropic's Claude wrote 13 million lines of Lean code in 11 days. The mathematician paid £1 million to do this by hand found out at a music festival and assumed it was a crank. Here's what actually happened — and why most headlines got it wrong.
94.5% fraud in some online studies. AI bots passing every quality check. Real respondents using ChatGPT to improve their answers. The market research industry has a data problem it isn't talking about loudly enough.